Why RCMA is the ONLY Foundation I Use on My Clients

Friday, January 6, 2023

RCMA’s LEGACY

Founded by renowned makeup artist Vincent JR Kehoe, The Research Council of Makeup Artists (RCMA) was organized to serve the betterment of professional makeup in the film, television, and stage industries. In doing so, Kehoe developed and designed Color Process Foundation, a special foundation formula for professional makeup artists, which is still considered the number one choice for professionals today.

RCMA products are all vegan and cruelty-free, and are created with stringent, small batch conditions and exact color standards for consistent performance each time. RCMA’s famed product line is a favorite among professionals for its adherence to standards, high-quality, and performance.

When you try it for yourself, you too will see why makeup artists across the world will tell you "RCMA is the professionals' makeup!"

Alcone developed a special partnership with RCMA over the years. When LimeLife by Alcone started in 2015, RCMA gave LimeLife the exclusive rights to the paraben-free formula.

Why I personally LOVE and ONLY use this one foundation?

While there are countless reasons why I love this foundation, there are a few reasons that stand out above all:

- It does does not oxidize (change color)

- It offers 50% pigment, higher than most foundations in the market.

- It can be manipulated. I often mix it with moisturizers, liquid highlighters, etc.

- It is 100% clean with zero harmful or irritating ingredients

Are you curious about RCMA Foundation? Take your Foundation Quiz today! 

"How good is RCMA Color Process Foundation? I walked into my first broadcast television makeup department over 20 years ago. They handed me an RCMA foundation palette. I've had one in my professional makeup kit ever since. That's how good it is."

- Kevin James Bennett, Emmy Award Winning Makeup Artist and Cosmetic Expert

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